This article was in the Sisters in Crime newsletter and I thought it would be great information to pass along.
DEATH BY TECH: 5 REASONS YOU NEED A BLOG AS WELL AS FACEBOOK & TWITTER
In some respects, social media tools have made promoting an author’s work easier… We can pop into Facebook or Twitter for a few minutes every day and our marketing takes care of itself.
Right?…If you make Facebook or Twitter your main author platform, you are giving up some control of your marketing message. Your author platform is…where you talk about your work, and engage readers and potential readers of your books. And it’s where you build a loyal readership. To make that work, you need a home base—a hub. Here are 5 reasons why Facebook and Twitter are not the best home base for authors.
1. You don’t have full control over the delivery of your content. Though Facebook and Twitter don’t actually own your content, they own access to it. If you place your content on someone else’s platform, you are giving them control over who sees it and when. In its Terms of Service, Facebook tells
us that they have a “non-exclusive, transferable, royalty-free, worldwide license” to use any content we post… Make sure you are not posting your full content solely on a platform like Facebook. And be sure you are not hosting your blog in someone else’s space (WordPress.com, Blogger, etc.) because
they have the power to make all your posts disappear at the flick of a switch.
2. You lose your brand identity. You may be communicating on Facebook or Twitter but the brand is theirs, not yours. People remember the Facebook name and logo better than they retain your name as an author… A blog
or website is a great way to build your brand. To get your personality out there. To create a look, style and tone that is uniquely yours.
3. Your network of followers is not really yours. This one is huge. Whether you have an account on Facebook or Twitter or somewhere else, the people you have built relationships with—and their email connections—belong
to that platform, not you. If Facebook decides to close your account, or if you choose to leave, you don’t have a way to communicate with those people anymore… Better to post excerpts of your content on these sites but direct
people back to your blog or website, and build your list there, where you have more control.
4. You don’t have unlimited messaging space. With their word count limitations, Facebook and Twitter work much better to direct readers to your full content. I use them to post short tips of the day and teasers to draw people to my content.Where is that content? On my home base, of course. On my blog.
5. You don’t have anywhere to send the traffic and convert readers into fans. One of the main benefits of a social media presence is to cultivate a following for you the author and for your books. To do that, you will want to lead
them back to your own space—to your blog or website—and ask them to do something.You might want them to sign up for a webinar or online study group, subscribe to your enewsletter, opt in for email delivery of your blog posts or something else. The point here is that to retain access to your
readers, including a way to contact them (when they give you permission to do that by giving you their email addresses).
Article by Judy Dunn, whose blog –CatsEyeWriter–was
recently named one of the top 10 blogs for writers by Write
to Done. See full article: http://bit.ly/lspQbV